Typical Causes Of Failure

     There are a number of inventing pitfalls that lead to failure. Here are some causes:

- Rushing to get a patent
- Not determining marketability
- Not taking into account competition
- Not following a roadmap
- Wrong product features
- No product benefits
- Or, not approaching manufacturers correctly for licensing.

     As a result, thousands of inventors every week are following the old method: getting a prototype made, then filing a patent, and going into production, only to lose money and their dreams.

     And inventors who want to sell or license their invention, blindly mail information to manufacturers only to never hear from them or are rejected.

The 3 P's Of Inventing (the wrong way)

     Many times inventors come to me any say, "I have an idea that I'm working on that I think is patentable." I say great. But what you want is an invention that is marketable. One that will serve the needs of people and generate a profit for yourself.

Prototype - Patent - Production

     There are many examples of inventions with patents that never make it to the market, or fail in the market. If you're following the old method of what I call the 3P's - Prototype, Patent, and Production - stop now!

Focus On Solving A Problem

     While it might be your goal to make money from your ideas, I believe the focus should be on customer needs. For example, if your focus is saving people from cancer, you would certainly become rich and famous. I believe that the inventor's goal should be to help others, and by doing so, you'll be helped in return.

     Your inventions don't have to be complicated. Usually the simpler the better. Betty Nesmith, a secretary and single mother in the 1950's, saw that people were making a lot of mistakes with the new high speed electric typewriters. Being an artist, she thought about ways to cover up the mistakes with a "white-out" fluid. In 1980, she sold the Liquid Paper company for $47.5 million.

     There are other examples of product successes with humble beginnings. Unfortunately, there are many more inventions that didn't make it, but could have with a little tweaking.

What If You Already Have A Patent And Prototype?

     An inventor came to me with a patent and prototype, was ready to go into production, and then to the market. Thankfully I was there to save him.

      With a quick look at his prototype, I knew there were many problems. For one, the cost to manufacture this truck accessory was going to be overly expensive. Not only that, the selling price that someone would be willing to pay was about equal to the cost of making each one. He was on the road to financial disaster. We had to redesign the whole thing to improve functionality, reduce costs, and make it sellable.

     Also, since he got the patent too early, it protected a design that was not going to be the final product. Sometimes a "continuation in part" can be used (changes to an existing patent), but in his case, a new patent was needed.

      I also showed him how to listen to the customer (which he hadn't done before) and make a product they would be exited to buy. As a result, with a much better product, he was able to get a nice licensing deal.

     If you already have a patent or prototype, it's a good idea to get a reality check from a professional before you go any further.

Are You Thinking About Turning Your Idea Over to a Submission Company Hoping They Will Make You Rich?

     Who do you think will be more passionate about your invention, you or some invention submission company? You of course. These companies are working with dozens if not hundreds of ideas from other inventors. How much time will they devote to you? Likely not much.

     Because no one is more passionate about your idea than you, you need to take the steps. Once you learn the "real" invention process, you'll be able to repeat this over and over again with all your creative ideas.

     Don't throw your money away with these development companies.

     Inventors send me emails all the time asking for help after they spent $10,000 to $15,000 and got nothing in return. Development companies say they will get you a patent and submit your ideas to the industry. Patent attorneys have told me privately that the patents written by these development companies are weak at best.

     Manufacturers tell me they receive these submission packages all the time, and then throw them straight into the trash. The submission company is off the hook because they said they would submit your ideas to the industry.

     The first thing they do is get you to buy a market report for about $700. The report is a basic template with basic information - basically worthless. With the report in hand, they tell you that the market research indicates your idea has big potential.

     They also try to hit you up for marketing programs such as videos and exhibiting your invention at tradeshows. The schemes go on and on, and so does your money, with nothing to show for it.

Learn From My Failures And Successes

      I show inventors and entrepreneurs how to make money from their ideas. I've been developing and marketing products for over 20 years.

      I started out as a frustrated inventor. I dropped out of college to work on my inventions to try to change the world. But these good ideas failed to make it into the market. It was disappointing to see my ideas show up in the store made by someone else. The only good news was that if my ideas were showing up in the market, I must be on the right track.

		Matthew Yubas presenting invention strategies and tips at the Minnesota Inventors Congress.
		Matthew Yubas presenting invention strategies and tips to the Kansas City, MO Inventors Club at the Kauffman Foundation.
		Matthew Yubas showing students the invention roadmap at University of Southern California (USC) Product Development Engineering program.

     By going back to school for an engineering degree, getting an MBA, and launching products for small to Fortune 500 companies, I've learned how to turn ideas into million dollar products. The good news is that you don't need to go through the hardship and frustration I went through. You can learn how to invent from my failures and successes.

Invent Your Own Success

     Let's suppose you were to take a trip driving across the country. And assume you didn't have a roadmap. You would likely take wrong turns, backtrack, and zigzag your way across the country, assuming you even make it. That's the same with inventing. Without a roadmap, you'll likely waste time and money.

Get the Invention Success Kit — Your Personal Guide

      To help you succeed I've created the Product Idea to Product Success Invention Success Kit. This step-by-step system combines marketing, sales, and development in one complete package. This system provides you with a clear roadmap to get your product idea to market quickly and easily.

     With the Invention Success Kit, you'll learn the steps to get to market, methods to protect and evaluate your ideas, make a prototype, get your product manufactured, self-market or license your idea, and much, much more.

Inventors tend to either be wheeler-dealers or careful and systematic. If you're the latter, Product Idea to Product Success by Matthew Yubas, is perfect for you. It can help you flesh out and evaluate your idea in the startup phase to make sure it has moneymaking potential. Yubas, an engineer, provides product development advice and a useful analysis of how to determine whether your product meets customers' needs.

     You'll learn the same methods used by successful inventors and product development companies.

     The difference is that now for the first time the Invention Success Kit brings all the key information together into one package.

     So whether your invention is the next Pet Rock, Rubik's Cube, Sony Walkman, Oreo cookie, or other million-dollar product, the Invention Success Kit will take you step-by-step to the market.

     Each Invention Success Kit helps you get past any frustration, avoid being ripped off, and help you realize your dreams.

There are 3 Invention Success Kits to choose from:

Starter	1. Invention Starter Kit This kit is best for you if you are new to inventing. The Starter Kit takes you step-by-step from a new idea to market success. This kit is a complete package for new inventors to get started, protect your idea, do simple market research, make a prototype, avoid the pitfalls, and more.
Sell/License	2. Sell and License Kit This kit is best for you if you want to sell or license to a manufacturer. The Sell and License Kit shows you how to find manufactures who will take on your idea, avoid the pitfalls, how to make contact, how to present your idea, make a deal, and get royalties or a lump-sum payout.
Marketing	3. Self-Marketing Kit This kit is best for you if you want to bring your product idea to market yourself. The Marketing Kit shows you how to develop your idea, manufacture it, launch it, market it, and generate product sales. There are examples, templates, and step-by-step procedures.

     When you get an Invention Success Kit I look forward to a letter from you, telling me how you've made a great success!

Enjoy,

Matthew Yubas