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Services to Create a Product Launch Plan

Your Situation: You have a product in development and need a launch plan.

Benefits of a Product Launch Plan

Without a product launch plan, it’s like trying to put together a jigsaw puzzle without a picture. A product launch plan lays out all the steps to successfully get your product into the market.

A product launch plan helps you produce a quality product, be organized and more efficient, and get to market quicker.

A product launch plan often includes steps and actions needed for: product development, beta testing, bill of materials, test plan, manufacturing, packaging, documentation, intellectual property, promotion, publicity, distribution, fulfillment, web development, and more depending on your situation.

A simple product launch plan is a checklist of all the items needed to get to market. A more involved product launch plan lays out the tasks, timelines, and resources as a Microsoft Project.

How I Can Help You

There are three main steps to working together to create and implement a product launch plan.

1) The first step is a questionnaire and phone meeting to understand your situation, answer your questions, and provide you with recommendations and suggestions.

2) The second step is to create a product launch plan including:

a.
Discuss the project with developers, marketing people, and other stakeholders.
b.
Develop a customized product launch plan.
c.
Review the product launch plan with you.

3) The third step is to implement the product launch plan. You may choose to take on the action items yourself, have me guide you as needed, or have me take on certain projects.

To discuss this further, please contact me.

Thank you,

Matthew Yubas


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