How to License, Sell, or Submit Your Product Ideas for Royalties and Payouts

Each company’s needs are different. For example, a licensing manager at Proctor and Gamble told me they want a new product to generate at least $100 million in sales per year. And to get a product launched and marketed they might spend $30 million.

Revenue goals for a small and mid-size company are not the same as a big corporation. They would be happy if a product generates $1 to $10 million. So, the best company for your product idea depends on the right fit.