How to Successfully Market and Launch
Your Product Idea

There are a number of ways I'll show you how to market a product.

I specialize in product marketing. From over 24 years of developing and marketing products as an engineer, product manager, and consultant for small businesses and large corporations, my methods are refined, easy to follow, and successful.

3 Keys to Product Marketing Success

As a young engineer I used to think that marketing was just advertising and picking colors. No big deal right? Better products always win right? Wrong.

Does McDonalds make the best hamburgers? Does Microsoft make the best bug-free software? Does Nike make the best sneakers in the world? I'm all in favor of quality products. But if you create a quality product, there needs at least equal or better quality marketing to generate sales. And you don't have to spend a lot of money.

Think of marketing in these three areas:

1) The most important part of marketing is a detailed understanding of your customers. Your mission is to get into the customer's world.

Your customers have problems, pains, needs, and wants, and are looking for solutions.

What's important to them? What keeps them awake at night? What are they frustrated about? What are their inner desires and dreams? How do they go about making a purchase? Who and what influences them? What's their budget? What other products might they consider? ...

– The answers to these types of questions form the foundation of your marketing.

2) Once you understand the specific customer desires, the trick is to translate those desires into the right product benefits and features.

People buy products for what it does for them (benefits), not for what it is. Yes an iPad has nice fancy and time-saving features, but for many people, the benefit is recognition and esteem, being seen as cool, hip, and can afford the latest gadget.

3) And the third aspect is marketing communications. This is the advertising, promotions, direct mail, press releases, etc. This is what people generally think in terms of "marketing."

Knowing How Your Customer Thinks, Leads to Easier Marketing and Selling

When marketing activities are done right and you are in-tune with the needs of the customer, then the less selling you'll have to do. When people become aware of your product, and you've followed my process, they'll say to themselves, yes this product resonates with me, I can benefit from owning this product.

Marketing that connects with people is not about hype. People have seen and heard all the false promises and have become disappointed and numb to the exaggerated claims. Especially today on the Internet.

People connect on emotions and justify with logic. The key is to present your product appeals to emotions that directly connects customer problems, pains, needs, and wants to your product as the solution. And also create a compelling offer that says the sooner you own this product the sooner you'll prosper.

A Path to Product Success

You have the product idea, you have the passion, you just need the additional product marketing knowledge to make it happen.

Marketing is not magic. Those who do it well, follow a systematic process to plan, develop, and launch products.

To help you succeed, please see the Invention Success Kit Self-Marketing Edition.