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> Books > Marketing Handbook for
Engineers & Inventors
| Marketing
Handbook
for Engineers & Inventors |
The
Marketing Aspects of Planning, Developing, and Launching a New ProductAre
you an engineer or inventor? Because you spend most of your time learning new
technologies and being creative, you likely have spent less time learning marketing.
Until now. The book “Marketing
Handbook for Engineers & Inventors” takes you through a
step-by-step process from marketing planning, marketing development, product launch,
and then how to grow product sales.
Marketing
Handbook for Engineers & Inventors covers the most important product
marketing topics including:
• | Finding
new market opportunities | • | Developing
effective marketing strategies and tactics | • | Creating
a product launch plan | • | Getting
into retailers, distributors, catalogs, webstores, and TV shopping | • | Marketing
and selling products from the web | • | Marketing
and selling with direct mail, advertising, and tradeshows | • | Setting
the most profitable price points | • | Making
sure marketing is on track | • | Outsmarting
the competition | • | and
much more |
• See Table
of Contents | Top of Page
About the Product Coach
Matthew
Yubas is a Certified Professional Marketing Consultant for the Small Business
Development and International Trade Center.
He
has developed and marketed products for 24 years as an Engineer, Product Manager,
and Consultant for startups, small business, and Fortune 500 companies. He has
helped launch several new products such as software applications, wireless devices,
photography equipment, auto accessories, soy candles, children's clothing, sporting
goods, digital art, and home décor.
Mr.
Yubas is the author of the book "Product Idea to Product Success: A Complete
Step-by-Step Guide to Making Money from Your Idea" as well as several articles,
eBooks, Kits, audio programs, and DVD.
He
has been featured on television, radio, and in syndicated publications such as
the Wall Street Journal, Fortune, Entrepreneur Magazine, and Inventors Digest.
He has earned a B.S. in Engineering from
Pennsylvania Spring Garden College in Philadelphia, and an M.B.A. in Management
from San Diego State University.
Mr. Yubas
is a professional member of Inventors Forum, Licensing Executives Society, and
Product Development & Management Association.
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