Service to Create a Product Marketing Plan

Your Situation: You are developing a new product, or have a product in the market and need to grow revenue but lack a marketing plan.

Schedule a Marketing Plan Meeting with Matthew Yubas.

Benefits of a Marketing Plan

Successful products are based on solid marketing plans. Without a marketing plan, you waste time, money, and most importantly, missed opportunities. If you have a good product, you deserve to have an equally good marketing plan.

A first-rate marketing plan is the foundation of a winning product.

Benefits of a marketing plan include:

• Provides a clear roadmap based on facts, data, and analysis.
  
  
• Keeps you on track to generate product sales.
  
  
• Reduces wasteful spending by following a strategy rather than gut feel.
  
  
• Uncovers your customer's true desires and characteristics as the basis of marketing messages (emotional and logical connections).
  
  
• Identifies openings in the market.
  
  
• Identifies how to create competitive advantages.
  
  
• Identifies markets to avoid.
  
  
• Identifies the best strategy to meet your goals and objectives.

My Process to Create a Marketing Plan

I've developed a structured process to create a profitable marketing plan. The process is flexible to accommodate the special needs of clients and new products.

The steps I use to create a marketing plan are:

1. Conduct a Prepared Interview with you the Client – Gather information covering your goals, objectives, product details, and the market.
   
   
2. Market Research – With an understanding of your needs, I perform research. The key indicators I'm looking for are industry trends, market success factors, competition, opportunities, customer demographics, customer behavior, and the product characteristics important to your customers.
   
   
3. Create Plan – With the knowledge gained from research, the marketing plan begins (see contents below).
   
   
4. Review With Client – Along the way, I often have questions for the client. Interaction is a key element to make sure you receive what you paid for. When the marketing plan is completed, we will review the document and I'll answer your questions.
   
   
5. Implementation – The marketing plan is laid out in phases so you can complete the action items in an orderly manner. You can hire me to carry out the actions, hire others, or do them yourself. My goal is to empower you to learn and grow. At the same time, I'll provide you with resources for additional assistance as needed.

My Marketing Plan Contents

There is no one standard marketing plan format. However, I've found that by researching and analyzing certain topics, provides a solid foundation and leads to successful strategies to generate product sales.

While each marketing plan I create is customized, your marketing plan is likely to cover:

• Industry – The current activities and trends related to your product's market.
  
  
• Market Data – Statistics and data related to your market, competition, and customers.
  
  
• Market Success Factors – The specific industry norms and customer expectations.
  
  
• Opportunities – Any current and future openings in the market for your product.
  
  
• Threats – Factors to take notice, avoid, and monitor including the competition, government actions, and technology trends.
  
  
• Competition – Analysis of comparable products.
  
  
• Customer – Your customer's demographics, psychographics, and buying behavior.
  
  
• Influencers – The understanding of how certain people influence your customer's buying decision.
  
  
• Product Characteristics – Uncovering the important product benefits, features, and functions sought by customers.
  
  
• Strategies – Based on your current situation, the strategies (product, pricing, marketing communications, distribution, partnerships) to meet your goals and objectives.
  
  
• Tactics – The actions to achieve the strategies (methods to generate awareness, interest, sales, and re-purchase).

Service Benefits

With over 24 years of developing and marketing products, I understand the technical and business aspects of successful products. I've worked for large and small companies as an Engineer and as a Product Manager responsible for launching and growing new products.

In addition, I've consulted, coached, and helped hundreds of people covering a number of products and situations resulting in a breadth of experience. While I don't know everything of course, I have many resources to fill in the gaps.

My services offer you:

• A clear direction for your product to provide the highest profitability.
  
  
• Sound judgment based on practical experience of both technical and business issues.
  
  
• Ethical and honest approach favoring your best interests.

FAQ

How long does it take to create a marketing plan?
– It can take one to two months to research, analyze, develop strategies and tactics, and write the marketing plan.

Who creates the marketing plan?
- I personally perform research and write the marketing plan. In certain cases I have assistants gather market research data.

Is the marketing plan based on a software template?
- No software templates are used. Each marketing plan is customized to the client's requirements.

What is outcome of the marketing plan?
- The marketing plan I create is a practical guide to generating profit from your product. No theories, just factual data, analysis, and well thought-out strategies and tactics. You'll use the marketing plan to run your business. The plan can also be used as the marketing section of a business plan.

Once a marketing plan is finished, then what?
- I'll review the plan with you from the research uncovered to the strategies and tactics. The plan is laid out in phases for actions to be completed. You can hire people to perform the actions, outsource to others, or have me take on the projects. At a minimum I can be your advisor and guide you through the process of working your plan.

Schedule a Marketing Plan Meeting with Matthew Yubas.

Thank you,