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Product Launch Kit

Learn How to Successfully Market a Product

There are a number of ways I'll show you how to market a product.

I specialize in product marketing. From over 24 years of developing and marketing products as an engineer, product manager, and consultant for small businesses and large corporations, my methods are refined, easy to follow, and successful.

3 Keys to Product Marketing Success

When I was a young engineer I used to think that marketing was just advertising and picking colors. No big deal right? Better products always win right? Wrong.

Does McDonalds make the best hamburgers? Does Microsoft make the best bug-free software? Does Nike make the best sneakers in the world? I'm all in favor of quality products. But if you create a quality product, there needs at least equal or better quality marketing to generate sales. And you don't have to spend a lot of money.

Think of marketing in these three areas:

1) The first and foremost aspect of marketing is to understand the customer. Consumers and businesses have problems, pains, needs, and wants. They are looking for solutions. Your mission is to get into the life of the customer. What's important to them? What keeps them awake at night? What are they angry about? What are their inner desires and dreams? Who and what influences them? How do they go about making a purchase? What are the trends? Who is the competition?This is the foundation of marketing.

2) Once you understand the specific customer desires, the trick is to translate those desires into the right product benefits and features. People buy products for what it does for them (benefits), not for what it is. Yes an iPhone has nice fancy and time-saving features, but for many people, the benefit is recognition and esteem, being seen as cool, hip, and can afford the latest gadget.

3) And the third aspect is marketing communications. This is the advertising, promotions, direct mail, press releases, etc. This is what people generally think in terms of "marketing."

Knowing How Your Customer Thinks Leads to Easier Marketing and Sales

When marketing activities are done right and you are in-tune with the needs of the customer, then the less selling you'll have to do. When people become aware of your product, and you've followed my process, they'll say to themselves, yes this product resonates with me, I can benefit from owning this product.

Marketing that connects with people is not about hype. People have seen and heard all the false promises and have become disappointed and numb to the exaggerated claims. Especially today on the Internet.

People connect on emotions and justify with logic. The key is to present your product appeals to emotions that directly connects customer problems, pains, needs, and wants to your product as the solution. And also create a compelling offer that says the sooner you own this product the sooner you'll prosper.

A Path to Product Success

You have the product idea, you have the passion, you just need the additional product marketing knowledge to make it happen.

Marketing is not magic. Those who do it well, follow a systematic process to plan, develop, and launch products.

To help you succeed I've created the Product Launch Kit. This step-by-step system combines three key sections: 1) market planning, 2) marketing development, and 3) product launch and generating sales, in one complete package.

PART 1. MARKET PLANNING

Topics include: Pitfalls to Avoid | Success Factors | Role of Product Marketing | Market Research | Customer Needs and Wants | Customer Buying Process | Product Positioning | Pricing | Marketing Communications Plan | Getting into Retailers

"First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination." -- Napoleon Hill

Getting off to the wrong start could be costly. The initial objective is to create the marketing foundation that directly connects your product to the customer, so that in the end, selling becomes much easier. In this section you'll learn:

PART 2. MARKET DEVELOPMENT

Topics include: Branding | Product Naming | Marketing Theme | Packaging | Barcodes | Design

"If the automobile had followed the same development cycle as the computer, a Rolls-Royce would today cost $100, get one million miles to the gallon, and explode once a year, killing everyone inside." -- Robert X. Cringely

Marketing and product development are interrelated. They must work together and at the same time. In this section you'll learn:

PART 3. PRODUCT LAUNCH AND GENERATING SALES

Topics include: Product Launch Checklist | Finalize the Product | Press Release | Press Release Distribution | Product Launch Kit | Advertising | Website Traffic | Direct Mail | Personal Selling | Sales Analysis | Customer Satisfaction

"Most successful men (women) have not achieved their distinction by having some new talent or opportunity presented to them. They have developed the opportunity that was at hand." -- Bruce Marton

The most exciting part of marketing and product development is the launch. You make sure the product is ready, the marketing is ready, and you're ready to make sales and process the orders. In this section you'll learn:

EXTRAS

Topics include: Overcoming Competition | Selecting a Target Market | Writing a Marketing Plan | Product Math

"If everything seems under control, you're just not going fast enough." -- Mario Andretti

After launching your product, you'll need to monitor marketing and sales effectiveness. This involves analyzing marketing and sales activities to determine if you'll need to change product functionality, positioning, pricing, selling, or marketing. In this section you'll learn:

Combining Development And Marketing

You'll benefit from my more than 24 years of experience bringing products to the market. I've worked on both sides - development as an Engineer, and marketing and sales as a Product Manager and Business Owner.

It's fun to be creative and develop products. It's even more fun to be rewarded for your efforts. And isn't that what you want - to sell your product? I'll be with you each step of the way to help you market and sell your product.

How Is This Information Different From Other Invention And Product Marketing Resources?

Many marketing, invention, and product books talk about methods used at Fortune 500 companies, but they do not translate well into the needs of a small business or individual.

Other books written by famous inventors discuss their life story and their successes, but they don't offer a good process that the new inventor can easily follow.

Also, many books will tell you what to do, but they do not really tell you how to do it. I take a reader by the hand step-by-step and tell them what to do and how to bring a product to market.

Clear and Concise

The Product Launch Kit material is clear and concise. Just straight to the point procedures, steps, and examples. You'll quickly absorb the material and feel empowered to market your product. Not only will your questions be answered, but I've been told they've learned new concepts they haven't heard from any other source.

Take Ownership and Invent Your Own Success

With the Product Launch Kit I lead you step-by-step through the entire process. Don't try to reinvent the wheel yourself. Take ownership of the Product Launch Kit and for the first time you'll be on your way to turning your ideas into reality.

Product Launch Kit
Create winning marketing programs and generate product sales
PLK
Guidebook:
The Complete Guide to Marketing and Launching a New Product
DVD
DVD:
How to Successfully Market Your Product Idea
Templates
Templates:
Marketing Templates

Guidebook: The Complete Guide to Marketing and Launching a New Product takes you step-by-step from planning, to development, to launch, and growing sales.

DVD: Invention Marketing; How to Successfully Market Your Product Idea showing you how to market your product.

Templates: Product Marketing Made Easy Templates includes marketing plan examples, customizable forms, spreadsheets, and more.

Bonus Booklets

Brand or Be Branded by Andrew Chapman. Branding is a fundamental aspect of marketing and yet very few understand this important concept. Mr. Chapman is an expert in branding and expert in simplifying complex topics. You'll learn the basics of branding and how it applies to your product. And Brand or Be Branded includes exercises to help you bring your brand to life.

Marketing Playbook Sampler by John M. Fox. Get some free marketing plays on putting together a brochure, product photography, and assembling a presentation binder.

How to Get Money for Your Product Idea by Matthew Yubas takes you through the steps of raising money, writing a business plan, what investors want, loans, and more.

In addition, you're entitled to a 55.00 discount off the normal fee toward a future one-hour Coaching Session.

PACKAGE #1: Download

Product Launch Kit
Download Now
Invention Marketing DVD -- watch online 39.97
Marketing Guidebook -- Adobe PDF Download 39.97
Marketing Templates -- Adobe PDF Download 29.97
Bonus Booklets -- Adobe PDF Download 19.97
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SPECIAL PACKAGE: 79.00 Save 50.80 (39%)
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PACKAGE #2: Printed and Mailed

Product Launch Kit
Printed and Mailed
Invention Marketing DVD -- DVD Case and Disc 49.97
Marketing Guidebook -- Printed 3 ring binder 49.97
Marketing Templates -- on CD 39.97
Bonus Booklets -- on CD 19.97
Normally:  159.88
SPECIAL PACKAGE: 119.00 Save 40.88 (25%)
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If you have any ordering questions please contact me.

Thank you,

Matthew Yubas

Tax Tip: The Product Launch Kit is likely to be deductible as a business expense. Consult with an accountant or financial advisor for details.

Included: Invention Marketing DVD

The DVD Invention Marketing; How to Successfully Market Your Product Idea simplifies and demystifies product marketing. Just one of the many tips and techniques can make a big difference in how well your product will sell in the market.

By watching this video, you'll learn how to turn your product into a success including:

Too many inventors with great ideas stumble when it comes to marketing. The Invention Marketing DVD by Product Coach Matthew Yubas simplifies the product marketing process.

Not only does the DVD provide a roadmap to get to market, Mr. Yubas goes into the details of marketability, getting into retail, the buying process, and other important topics.

He also provides practical tips and advice on what to do and what to avoid. If you are looking to learn how to market your product or new invention, I recommend this DVD.

– Deb Hess, Executive Director, Minnesota Inventors Congress

Getting my product into the market was hard enough. And marketing has proven to be even tougher. Just a few of Matt's tips has already helped increase sales. I recommend this DVD to anyone who needs help with marketing.

– Anthony Calvert, Inventor of the Podillow

Matt's DVD covers many important aspects of the invention marketing process. I found myself taking notes quite often on key suggestions that Matt made, which has already saved me both time and money. It's a DVD that needs to be reviewed to keep focused to avoid wasting time.

– Ricky Redman, Inventor

After starting my e-commerce business on the internet it became obvious how important marketing is to business success. Matt's DVD explaining the basics of marketing de-mystified the subject for me and saved me valuable time trying to learn everything myself.

– Dan Stratman, Entrepreneur

If you're like me, watching an educational program stimulates new ideas and jumpstarts thinking of details you haven't thought of before. While watching my DVD I recommend having paper and pen handy as you'll be taking numerous notes, and coming up with new marketing ideas.

Included: Customizable Marketing Templates

Sometimes making sense of all the marketing can make your head spin. Turning information into practical usable steps is always a challenge. In the Product Launch Kit there are several forms, checklists, and worksheets.

The templates are customizable forms, exercises, financial spreadsheets and checklists in Microsoft Work and Excel. You can use them as is or copy and paste into your own documents.

Included are real-world examples that you can apply to your product. There is the Product Marketing Plan that I created to launch a wireless product. This marketing plan shows you how I organized the market data, created strategies, and developed tactics to generate sales.

In addition, there is a detailed filled-in Marketing Calendar example which shows how marketing communications were budgeted and planned on a monthly basis.

Overall, there are 30 templates that save time, improve your planning, and organization:

Market Research
Competitive Analysis
Concept Survey
Customer Profile
Target Market Selection

Product Planning
Benefits and Advantages
Beta Test Planning
Product Characteristics

Market Planning
Communications Tools
Distribution Planning
Product Marketing Plan Template
Product Marketing Plan Sample

Financial
Product Math Worksheet
Profit Potential Spreadsheet
Marketing Budget

Marketing Communications
Advertisement Planning
Brochure Planning
Direct Mail Planning
Direct Mail Math
Google AdWords Ads
Marketing Calendar
Marketing Calendar Sample
Marketing Theme
Packaging Checklist
Packaging Design
Website Development

Launch
Product Launch Checklist
Product Launch Kit
Press Release

Post-Launch
Marketing and Sales Log

Extra
Business Startup Checklist

Save Time - One Complete Kit

Instead of trying to piece together information from various books and websites, have all the resources you need in one convenient and time saving kit.

When you get the Product Launch Kit I look forward to a letter from you, telling me how you've successfully made it in the market!

Thank you,

Matthew Yubas

P.S. Remember, you get the Product Launch Kit with a 100% money-back risk-free guarantee for 60 days, less shipping. No hassles. No questions.

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