"Product Coach" Matthew Yubas Book Product Idea to Product Success making debut in Top Ranked University of Arizona McGuire Entrepreneurship Program

Los Angeles, CA - January 30, 2006 - The University of Arizona McGuire Entrepreneurship program has selected the book Product Idea to Product Success as its primary text for the course ENTR 481-581 Assessing Early Stage Technologies For Commercial Potential. This is pre-business plan course designed to equip students to effectively evaluate and assess early stage technologies to identify potential applications and market opportunities, enabling decisions to advance research and design, and solicit early stage investment. Guiding the students is the book Product Idea to Product Success, A Complete Step-by-Step Guide to Making Money from Your Idea, written by "Product Coach" Matthew Yubas (Broadword Publishing).

University of Arizona Mentor in Residence Don Piper said, "The McGuire Center's programs focus heavily on partnership-based programs with colleges from across campus to take technology developed on campus and commercial it. In the ENTR 481-581 class, students from any UA discipline can gain a real-world experience to create a feasibility plan and then get compensated for products that eventually make it in the market. Product Idea to Product Success was selected for use because of its roadmap from idea to market and hands-on approach to determine the commercial value of a product."

The University of Arizona's McGuire Entrepreneurship Program has been ranked #2 in the nation (#1, public) for four years in a row by Entrepreneur magazine. The program's purpose is to prepare students for professional positions in the public and private sectors. The college is a member of the American Assembly of Collegiate Schools of Business, and its undergraduate and graduate curricula in business are accredited by the assembly.

"The book, Product Idea to Product Success will guide the students to determine the marketability of product ideas," said Yubas. "The end result is to have a commercialization strategy in place before seeking funding and going into production. Product Idea to Product Success leads students through the real-world development process in a marketing, sales, legal, and financial approach from concept to product launch."

CONTACT INFORMATION
Title: Product Idea to Product Success; A Complete Step-by-Step Guide to Making Money from Your Idea
ISBN: 0-9725521-0-3
LCCN: 2003111239
Genre: Non-Fiction, Business, Entrepreneurship, Inventing, Marketing
320 pages
$24.95

Publisher: Broadword Publishing
http://www.broadword.com

Author: Matthew Yubas, B.S., M.B.A.
http://www.ProductCoach.com

Don Piper
Mentor in Residence
McGuire Entrepreneurship Program
Eller College of Management
University of Arizona
McClelland Hall, Room 202F
Tucson, Arizona 85721
(520) 621-4210
dpiper@eller.arizona.edu
http://www.eller.arizona.edu/

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