| |      
    
        
| |
Home
> Books > Product Idea to Product
Success
| Product
Idea to Product Success
A Complete
Step-by-Step Guide to Making Money from Your Idea | |
Product Idea to Product Success answers
your questions ...
| |
• | I have a great
idea, how do I get started? | | | •
| How do I evaluate my idea? |
| |
• | What's
the process to get my invention to market? | | | • | Can
I combine existing products to create a new product? |
| | •
| How can I sell or license
my idea to a company? | | |
• | Should
I license or self-market my invention? | | |
• | Do I need a patent? |
| |
• | How do I perform
a patent search? | | |
• | How much does
a patent cost? | | |
• | I have a patent,
what do I do next? | | |
• | How do I get a
prototype made? | | |
• | What is the product
development process? | | |
• | How do I get funding
for my idea? | | |
• | How
do I launch and market my product? | | |
• | How
do I get distributors and retailers interested? |
Hello,
I've written Product Idea to Product Success to help you get past any frustration,
avoid being ripped off, and to help realize your dreams. You're about to discover
three key areas: (1) Getting Started, (2) Marketability, and (3) Development and
Launch. No matter what kind of idea you have, this information applies to you.
You're going to save time, make money, and save yourself aggravation. You'll learn
to avoid mistakes and disastrous situations that new inventors are vulnerable
to.
Part 1. Getting Started
Creativity | Roadmap | Pitfalls | Patents | Trademarks | Licensing
…
| "Hide not your talents, they for use
were made. What's a sundial in the shade?" | |
— Benjamin Franklin | Getting
off to the wrong start could be costly. If you give thousands of dollars to a
fraudulent invention company or get a patent too early, you'll likely be out of
money to go any further. Empower yourself with knowledge and learn …
| | • | The
complete roadmap that takes you step-by-step from product idea to product
success. | | | • | How
to take your idea and make it better with special creative techniques. |
| | • | The
factors that make a product successful and the pitfalls to avoid. |
| | • | Simple
ways to protect your idea that are recognized by the Patent Office. |
| | • | What's
patentable, the types of patents, the costs, and how you could loose
your rights to a patent if you don't follow the proper timeline. |
| | • | How
to save money by performing a patent search yourself. |
| | • | The
valuable role of trademarks and how to obtain one to build trust, reputation,
and loyalty. | | | • | The
process of licensing … how to decide if licensing is for you, finding
the right company to license your idea, how to write a licensing proposal that
gets companies interested, and the key points that goes into a licensing agreement
that benefits you. |
| Dear Mr. Yubas:
I am glad I purchased your book. It is a must read for
anyone considering marketing a product. Thank you for sharing your expertise with
the world. I never imagined how much research is necessary prior to marketing
an idea or product. Your book is definitely the roadmap for getting started. I
will stay in touch. Sincerely, Marilyn P.
Mills |
Part 2. Marketability
Market Research | Assessment | Competition | Advantages | Profit
|
Customers | Surveys | Interviews | Prototype Development …
| "That's
an amazing invention, but who would ever want to use one of them?" |
| — President Rutherford
Hayes (Referring to the telephone invented by Alexander Graham Bell.) |
When I was a young engineer,
I thought marketing involved only advertising and picking colors. I didn't think
marketing was much of anything. Later I learned how marketing played a key role
in creating new products. I'll share with you my 24 years of product development
and marketing experience, so you'll:
| | • | Find
free market research sources and how to use them. |
| | • | Know
what market research questions to ask and how to get the answers. |
| | • | How
to flesh out your idea in terms of benefits, features, and advantages the
product offers the customer. | | | • | Determine
your invention's profit potential, to guide development, influence investors,
and gather supporters. | | | • | Conduct
free concept survey research to identify who will buy your product. |
| | • | Obtain
more free research to identify what people really want in your product. |
| | • | Create
a prototype … how it should look, how it should function, where to
get it made, how to make sure it will turn out the way you want it. |
| | • | Learn
new prototype techniques and advantages of advanced rapid prototyping technologies. |
| | • | Get
free feedback on your prototype to validate features and functions. |
Part 3. Development and Launch
Marketing
| Pricing | Retailers | Product Requirements | Certifications |
Manufacturing
| Project Plan |Beta Test | Launch Plan | Branding |
Packaging | Publicity
| Advertising | Selling …
| "Obstacles cannot crush me. Every obstacle
yields to stern resolve. He who is fixed to a star does not change his mind." |
| — Leonardo da Vinci |
The development and launch phase
is where your idea truly comes alive and you're rewarded for your hard work. Maybe
you thought you couldn't get this far. That's because you didn't have a roadmap
and my step-by-step procedures to guide you along the way. I'll teach you …
| | • | The
entire product development process … from design, testing, production
to launching your product. | | | • | How
to work with designers and manufacturers to keep your costs low
and make sure you're getting the product built the way you want it. |
| | • | To
create product requirements to clarify what your product should have from
the customer's point of view. | | | • | How
to uncover roadblocks before they happen such as the need to pass regulations
or obtain certifications before you get to the market. |
| | • | To
form a launch plan and timeline to keep you organized and on track. |
| | • | The
steps to create attractive packaging … working with a designer and
packaging company to create the right look at the lowest cost. |
| | • | To
organize a beta test with potential customers to get any of the bugs out
before final production. | | | • | How
to get into retailers and distributors … knowing what they
want, how to approach them, how to make them love your product and come back for
more. | | | • | How
to price your product considering competition, distribution channels, and
generating the most revenue for you. | | | • | How
customers think and buy, and how to target your marketing messages to appeal
to them. | | | • | Take
advantage of free publicity to generate awareness in your city, nationwide
and even worldwide. | | | • | How
to make the most from direct mail and advertising for the greatest returns. |
| Dear
Mr. Yubas, I have read many books on the Invention Process.
This has to be one of the best ones out there. The book is very organized, well
written and easy to understand. You did a great job not only covering certain
topics, but really went into detail and applied some examples. As an inventor,
I found this very useful. I wish I would have read this book first. I would highly
recommend this book. Great job! Jun Parker
President
Showfor, Inc. | Extras — Funding
Your Idea, Writing a Product Plan, Business Startup Checklist No
invention or product development book is complete unless it tells you how to get
funding for your idea. You'll learn the different types of funding, how to
work with banks, angel investors, and venture capitalists. I also uncover the
facts about getting SBA loans. And to get funding you need to show a plan.
I've outlined the sections of a business plan that investors
want to see and the details a product plan must contain. And if you decide to
create a business around your invention, I outlined the differences, advantages,
and disadvantages between a sole proprietorship, general partnership, corporation,
limited liability companies (LLC), and limited liability partnerships (LLP). You'll
learn which is best for product liability, taxes, and growth. How
this Book is Different You'll benefit from
my 24 years of experience bringing products to the market. I've worked on both
sides — development as an engineer, and marketing and sales as an MBA. It's
fun to be creative and develop products. It's even more fun to be rewarded for
your efforts. And isn't that what you want — to sell your idea or product?
I'll be with you each step of the way as you formulate, create, produce, and sell
your invention. | Hello
Mr. Yubas, I received your book last week. Thanks for sending
it so quickly. It is very useful so far. I have been keeping a notebook of my
idea's and contacts I have made. Your book is the step by step guide I need, to
help me stay on track and get me from product idea to realization.
I will
stay in touch. Perhaps we can chat again soon. I'd love to hear more about your
path and the things you have learned. Thank you,
Roberta
Cordell | Take Ownership It
took me two years to formulate, organize, write, edit, re-write, and produce this
book Product Idea to Product Success. Don't try to reinvent the wheel yourself.
Take ownership of the book and for the first time you'll be on your way to turn
your ideas into reality. Three ways to order:
When you finish reading the book, I look
forward to getting a letter from you, telling me how you've made a great success!
Thank you,
Matthew
Yubas
|
|
|
|
