Invention Marketing Training
About This Video:
- Just having an idea is not enough, and obtaining a patent doesn't get you the advantage you need. Marketing your product idea is the key to success.
The Agenda for this Training
- Invention pitfalls.
- Roadmap from idea to success.
- Role of marketing and market research.
- Test for marketability: self-evaluation.
- How your customer thinks.
- Getting into retail.
- Marketing communications.
The Invention Roadmap used in the invention marketing training videos: