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Invention Marketing Training


About This Video:

An Introduction

  • Just having an idea is not enough, and obtaining a patent doesn't get you the advantage you need. Marketing your product idea is the key to success.

The Agenda for this Training

  • Invention pitfalls.
  • Roadmap from idea to success.
  • Role of marketing and market research.
  • Test for marketability: self-evaluation.
  • How your customer thinks.
  • Getting into retail.
  • Marketing communications.

Invention Roadmap

The Invention Roadmap used in the invention marketing training videos:

Invention Roadmap Product Coach