Invention Marketing Training
Part 1: Invention Pitfalls
About This Video:
- There's no reason to reinvent the wheel when you market your product. There are pitfalls to avoid and successes to model.
Causes of Product Failure
- Not following a roadmap.
- No need in the market for your invention.
- Doesn't offer any benefits.
- Has the wrong product features.
- Priced too high or too low.
- No competitive advantages.
- Ineffective marketing communications.
- Not getting sufficient distribution.
Additional Marketing Resources
Complete Step-By-Step Guide: Invention Marketing Kit
Timesaving Templates: Invention Marketing Templates