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Invention Marketing Training


Part 1: Invention Pitfalls




About This Video:

Invention Pitfalls

  • There's no reason to reinvent the wheel when you market your product. There are pitfalls to avoid and successes to model.

Causes of Product Failure

  • Not following a roadmap.
  • No need in the market for your invention.
  • Doesn't offer any benefits.
  • Has the wrong product features.
  • Priced too high or too low.
  • No competitive advantages.
  • Ineffective marketing communications.
  • Not getting sufficient distribution.

Contents

Introduction

Part 1: Invention Pitfalls

Part 2: Invention Roadmap

Part 3: Market Research

Part 4: Test for Marketability

Part 5: How Your Customer Thinks

Part 6: Getting into Retail

Part 7: Marketing Communications

Feedback


Additional Marketing Resources

E-book: How to Get Your Product Into Retail

Complete Step-By-Step Guide: Invention Marketing Kit

Timesaving Templates: Invention Marketing Templates