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Invention Marketing Training


Part 6: Getting into Retail





About This Video:

Getting into Retail

  • Trying to get your product into Walmart may not be your best first choice. See what retailers want and expect from you.

Step to Get into Retail

  1. Search for retailers who carry your product type (shopping malls, Internet).
  2. Call retailer headquarters and ask for the Buyer. Or, see New Vendor application on website.
  3. Ask for the procedures to consider your product. Or, see procedures in New Vendor section on website.
  4. Send the material requested.
  5. Follow-up with a telephone call and email.

Retailer Consideration

  • Brochure of your product.
  • Price list.
  • List of retailers that currently sell your product. If none, don't worry.
  • Your marketing and promotion plans.
  • Business history.
  • Samples (often requested later).



Additional Marketing Resources

E-book: How to Get Your Product Into Retail

Complete Step-By-Step Guide: Invention Marketing Kit

Timesaving Templates: Invention Marketing Templates