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Invention Marketing Training


Part 7: Marketing Communications




About This Video:

Marketing Communications

  • Whether you plan to sell your product direct to the customer or through a retailer, you'll need marketing tools to create awareness, stimulate the buying process, and generate sales.

Stimulate the Buying Process

  • Raise awareness.
  • Influence a purchase decision.
  • Lead to further investigation.
  • Motivate a purchase.

Simple Product Marketing Plan

  • Submit your product for reviews to magazines.
  • Place ads in magazines.
  • Distribute press release at product launch.
  • Purchase list and send direct mail.
  • Contact catalogs for distribution.
  • Have website to sell, or direct prospect to retailer.
  • Use Google AdWords and Social Media to drive traffic to website.


Contents

Introduction

Part 1: Invention Pitfalls

Part 2: Invention Roadmap

Part 3: Market Research

Part 4: Test for Marketability

Part 5: How Your Customer Thinks

Part 6: Getting into Retail

Part 7: Marketing Communications

Feedback


Additional Marketing Resources

E-book: How to Get Your Product Into Retail

Complete Step-By-Step Guide: Invention Marketing Kit

Timesaving Templates: Invention Marketing Templates