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Product Launch Kit

The Complete Guide to Marketing
and Launching a New Product

Imagine the benefits of following a successful marketing roadmap? Having a guide will save you from the pitfalls, frustration, and from making costly mistakes.

What if you were driving across the country without a map? You would likely zigzag, backtrack, waste gas, and lose time.

The same with bringing a product to market. This is something you can do, but when you learn from someone who has been there before, the ride will be much smoother, quicker, and more profitable.

Product Launch Kit
All the information needed to —
Get your new product idea into the market
Create winning marketing programs
Generate product sales
PLK
Guidebook:
The Complete Guide to Marketing and Launching a New Product
DVD
DVD:
Invention Marketing; How to Successfully Market Your Product Idea
Templates
Templates:
Marketing Templates

Your Path to Product Success

You have the product idea, you have the passion, you just need the additional product marketing knowledge to make it happen.

This step-by-step system combines market planning, development, product launch and sales, in one complete guide. This system provides you with a clear roadmap to get your product idea to market quickly and easily and then generate income.

You'll learn the steps to get to market, methods for pricing, branding, packaging, advertising, publicity, and much, much more, including:

Product Launch Kit Topics

The Product Launch Kit will take you through important topics with precision and depth including:

Guidebook Contents

Product Failure And Success
What Is a Product?
Why Do Products Fail?
Why Do Products Succeed?

The Role Of Product Marketing
What Market Data Are You Looking For?
Market Research Sources
How Much Market Research Is Needed?

How Your Customer Thinks
Customer Problems, Needs, and Wants
The Many Faces of a Customer
I've Got to Have It First
Know the Customer's Buying Process

Market Planning
Product Positioning
Pricing for Profit
Marketing Communications Plan
Getting into Retailers and Distributors

Marketing Development
Branding Your Product
Product Naming
Marketing Theme
Packaging Your Product

Product Launch
Launch Checklist
Finalize Your Product
Announce the Launch with a Press Release
Supply Product Information
Advertising Builds Trust
Direct Traffic to Your Website with Google AdWords
Effective Direct Mail
Personal Selling

Post-Launch Progress Check
Marketing and Sales Analysis
Sales Losses
Customer Satisfaction
Competition Review
Product Review

Investigate Your Competition
List Competitors
Collect Detailed Data
Organize Data
Evaluate the Competitive Environment
Combat Competitors

Select Your Target Market
Target Market Factors
Methods to Select a Target Market
Your Target Market

The Market-Step Product Plan
Market-Step Product Plan Contents
Product Plan Notes

Product Math
Profit and Loss
Return on Investment
Break Even

All of the material is clear and concise. Just straightforward step-by-step advice, examples, and action items.

• See the Product Launch Kit Order Form