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"Inventors tend to either be wheeler-dealers or careful and systematic. If you're the latter, the perfect book for you is Product Idea to Product Success: A Complete Step-by-Step Guide to Making Money from Your Idea (Broadword Publishing) by Matthew Yubas. It can help you flesh out and evaluate your idea in the startup phase to make sure it has moneymaking potential. Yubas, an engineer, provides product development advice and a useful analysis of how to determine whether your product meets customers' needs."
— Entrepreneur Magazine

"Perhaps you're looking for constructive assistance. Do you have innovative ideas for products you believe can change the world, make our lives a little easier, or entertain the masses? Don't let another year go by without testing the inventor's waters. Let Matthew Yubas help you transform your brainstorms into marketable products. With his new book, Product Idea to Product Success, as well as through informative articles at his website (www.ProductCoach.com), Matthew Yubas leads you on a step-by-step path to success. Yubas's techniques will show you how to avoid costly mistakes and test your product's marketability before production."
— Five Star Reviews

"Expertly written by Certified Product Marketing Consultant Matthew Yubas, Product Idea to Product Success: A Complete Step-by-Step Guide to Making Money from Your Idea is a handy financial and business guide to determining if an idea is commercially marketable; protecting rights; getting a competitive advantage; finding investors; making prototypes; establishing pricing strategies, and more. Emphasizing tested methods that work, Product Idea to Product Success is a superb guide for non-specialist general readers looking to profit off their own creativity, up to and including the desire to go into business for themselves."
— Midwest Book Reviews

Customer Reviews

"A well-developed technology without a successful market implementation has no economic value. Hence, technology development and implementation must be studied as a single integrated subject. Product Idea to Product Success is a perfect book for engineering students because it ties together product development and marketing into an integrated approach. The book is easy to read and covers the complete roadmap from idea to market."
Stephen C-Y Lu, Ph.D, Director of USC Product Development Engineering Program

"Product Idea to Product Success provides a good review of important material covered in the first semester, for example, marketing research, economic feasibility of an idea etc. The book also gives the students a good look at issues that are not covered in full until the third and final semester of the program, for example, intellectual property protection, and fills gaps in our knowledge base with subjects such as development of prototypes and other manufacturing issues. Overall the book provides detailed, pragmatic guidance with details of new venture development work that often is overlooked by students who are developing a business plan."
Barbara Fossum, Instructor University of Texas IC2 Institute

"Product Idea to Product Success is the only book I've found that takes you from idea to market that reflects the real-world. The book will help teach the course with its complete step-by-step process."
Jim Wheeler, Instructor, University of Oklahoma

"Your book is the single best source of information for new ideas. It's the only complete resource I've come across that has honest straight forward information. I recommend this book above all else. Your help is much appreciated."
Clayton Allison, Katy, TX

"I wanted to let you know how helpful your book has been. We have been using it and it has been extremely helpful to say the least!! I really feel as though this has given us such an advantage and we're most likely five steps ahead of the game had we not had your book."
Lauren Hines, Roswell, GA

"I just wanted to let you know that your book is an AWESOME reference tool. I am so happy we found it on the internet."
Jolene M. Reeves, Lilburn, GA

"Your book, Product Idea to Product Success, has been the single most helpful book I have read. Your website is generously full of wonderful ideas as well. Thank you. I look forward to meeting you one day as well and hope to attend one of your seminars. Our product is a line of specially designed garments for wheel chair and bed-bound individuals. They are beautiful, easy-care and warm (Our tag line is "Better Wear for Special Needs"). We hope to launch our product line and web site by late October. We are in the middle of Beta Testing now. Thank you for your encouragement."
Jan Erickson, Colorado Springs, CO

"First of all let me say, I am thrilled with your book and the concise manner in which the material is presented. I am learning a great deal and enjoying the process because of your guidance. Thank you."
Luann DaSilva, Deerfield Beach, FL

"Your book has well educated me in the processes needed to launch new my ideas."
Fred McGhee, Anderson, IN

"Mr. Yubas, THANK YOU so much for your follow through on personally making sure that I did receive your book in time to give it as a Fathers Day gift. That is sure more than what the two giant book stores on line were going to do for me. One doesn't see your type of outstanding customer service skills now days."
Robert K. Hesketh, West Hills, CA

"I am glad I purchased the book "Product Idea to Product Success." It is a must read for anyone considering marketing a product. I am thankful Matthew Yubas decided to share his expertise with the world. I never imagined how much research is necessary prior to marketing an idea or product. This book is definitely the roadmap for getting started. I will refer to this book often as I sift through the details of my project."
Marilyn Mills, Madison, MS

"I purchased this book via the internet, and I found out that it is full of useful information which a new inventor or even an average guy with an idea which he seeks to possibly market. The information was explained in a manner that's easily understood. I am giving this book 5 stars and would recommend it to anybody who has an idea that they wish to market...yours truly Arnold Avillanoza."
Arnold Avillanoza, Pearland, TX

"Matthew's book gave me a road map in which I could plan my trip to product success. I have not arrived yet, but am traveling with confidence in the direction that Matthew's book has helped me decide on. It is an excellent book to keep as a reference to refer back to as needed."
Robert Butts, Gloucester, NJ

"I have read many books on the Invention Process. Product Idea to Product Success has to be one of the best ones out there. This book is very organized, well written and easy to understand. You'll feel like the author is guiding you like a coach every step of the way. Matthew Yubas did a great job not only covering certain topics, but he really went into detail and applied examples. As an inventor, I found this very useful. In addition, I found this book to be a wealth of resources. I wish I would have read this book first. I would highly recommend this book."
Jun Parker, Alpine, CA

"This book has helped me tremendously in getting my idea to market. I had no idea of the resources that were so readily available to amateur inventors like myself, and this book is definitely at the top of that list. By following Matthew 's easy to read instructions, I have literally, in months, gone from simple idea to marketing and manufacturing. I have a patent on my product and am currently negotiating directly with potential licensees. I no longer feel like an amateur inventor, I truly feel like a product developer thanks to this book! Thanks Matthew , great book!!"
Bill Graham, San Diego, CA

"Your book is great Matthew I wish I had found it sooner. I just signed with a VC firm part of that decision was based on what I read in your book about launching a product. Keep up the good work."
Carol Coleman, Los Angeles, CA

"Your book is the step by step guide I need, to help me stay on track and get me from product idea to realization."
Roberta Cordell, San Diego, CA

"Your book is great. It is very easy to understand and makes total sense. I also appreciate the fact that you took time to email me."
Kim Hamilton, Kansas City, MO

"Very helpful, excellent information, well organized and easy to understand."
Paul Vasser, Aptos, CA

"Your book is awesome. It has soooo much great information in it."
Karen Thomas, West Palm Beach, FL

"This is a well written, clear and comprehensive book. I find that it also serves as an excellent resource."
Herb Boynton, Chromium Picolinate Patent Holder

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