Product Launch Kit

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Topics and Contents

 You have the product idea, you have the passion, you just need the product marketing knowledge to get your product ready for the market.

 The Product Launch Kit provides you with a step-by-step system combining market planning, development, product launch and sales, in one complete guide. This system provides you with a clear roadmap to get your product idea to market and generate revenue.

 Topics you'll learn include methods for pricing, branding, packaging, advertising, promotion, publicity, retail, and ...

	•	Process - The product marketing process from concept to producing sales
	•	Market Research - How to perform market research and locate free resources
	•	Product Marketing Plan - How to write a simple product marketing plan to organize your strategies and tactics
	•	Pricing - How to calculate and set price points for the best profit return
	•	Positioning - How to position your product in the mind of your customer to stand out above any competition or similar products
	•	Branding - How to come up with a great product name, develop a market theme, and consistent messaging
	•	Packaging - The steps to get packaging designed and produced that's eye catching to customers
	•	Retailers - How to get into retailers and other distribution channels
	•	Launch Checklist - How to form a launch checklist to organize your product marketing activities
	•	Press Release - How to write press releases to get nationwide or worldwide recognition
	•	Advertising - How to create powerful ads and how to buy advertising
	•	AdWords - How to use Google AdWords to drive traffic to your website and get high click through rates
	•	Direct Mail - How to use direct mail to generate sales: make the right offer, create the mail piece, get a mailing list, know the right timing, and how to calculate the return on investment
	•	Analysis - How to log and analyze the effectiveness of your marketing efforts, then revamp and bring in even more sales
	•	How to get retailers excited about your product
	•	Know what retailers expect from you, and then exceed their expectations
	•	Market research to understand your customer's buying process
	•	How to create packaging that retailers expect, and motivates customer purchases
	•	How to create profitable marketing programs that work again and again
	•	How to make sure marketing doesn't waste money
	•	Inexpensive marketing tools to generate awareness, interest, and sales
	•	How to appeal to all people involved in the buying process
	•	How to price your product based on customer shopping styles, your costs, and market demand
	•	Advertising methods to turn features into winning product benefits
	•	How to overcome competition
	•	Knowing what pitfalls to avoid, and successes to follow

Contents of the Main Guidebook

Product Failure And Success
What Is a Product?
Why Do Products Fail?
Why Do Products Succeed?

The Role Of Product Marketing
What Market Data Are You Looking For?
Market Research Sources
How Much Market Research Is Needed?

How Your Customer Thinks
Customer Problems, Needs, and Wants
The Many Faces of a Customer
I've Got to Have It First
Know the Customer's Buying Process

Market Planning
Product Positioning
Pricing for Profit
Marketing Communications Plan
Getting into Retailers and Distributors

Marketing Development
Branding Your Product
Product Naming
Marketing Theme
Packaging Your Product

Product Launch
Launch Checklist
Finalize Your Product
Announce the Launch with a Press Release
Supply Product Information
Advertising Builds Trust
Direct Traffic to Your Website with Google AdWords
Effective Direct Mail
Personal Selling

Post-Launch Progress Check
Marketing and Sales Analysis
Sales Losses
Customer Satisfaction
Competition Review
Product Review

Investigate Your Competition
List Competitors
Collect Detailed Data
Organize Data
Evaluate the Competitive Environment
Combat Competitors

Select Your Target Market
Target Market Factors
Methods to Select a Target Market
Your Target Market

The Market-Step Product Plan
Market-Step Product Plan Contents
Product Plan Notes

Product Math
Profit and Loss
Return on Investment
Break Even

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