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Product Launch Kit

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Product Marketing DVD

The First Product Marketing Training DVD shows how to get a product into the market. The new DVD simplifies and demystifies product marketing. Know the answers to:

How do I get my product into the market?
How do I perform market research?
What are effective methods to market my product?
What are the pitfalls to avoid?
What makes a product succeed?
How do I get my product packaged?
How do I get my product into a retail stores?
How will retailers evaluate my product?
How do I attract new customers?
How do I plan a marketing campaign?
And much more...

 Too many inventors with great ideas stumble when it comes to marketing. The DVD by Product Coach Matthew Yubas simplifies the product marketing process.

Not only does the DVD provide a roadmap to get to market, Mr. Yubas goes into the details of marketability, getting into retail, the buying process, and other important topics.

He also provides practical tips and advice on what to do and what to avoid. If you are looking to learn how to market your product or new invention, I recommend this DVD.

— Deb Hess, Executive Director, Minnesota Inventors Congress

Watching This DVD May Cause Stimulated Thinking

If you're like me, watching an educational program stimulates new ideas and jumpstarts thinking of details you haven't thought of before. While watching my DVD, I recommend having paper and pen handy as you'll be taking numerous notes and coming up with new marketing ideas.

By watching this video, you'll learn practical marketing methods.

The steps to approach and get into retailers
What retailers expect from you
Support that retailers want
How to create attractive packaging
Why having competitors is ok
Methods to turn product benefits into competitive advantages
Typical causes of product failure
How products succeed and what you can do to model success
The roadmap to get from product idea to market
Inexpensive marketing tools to generate awareness, interest, and sales
Market research to understand your customer's buying process
The need to appeal to all people involved in the buying process
How to price your product based on customer shopping styles
How to calculate profit potential

 They'll sure get their money's worth when they get this DVD. I've even absorbed some very good new inventive ideas and suggestions ;-)

I can only concentrate so long in viewing before the proliferation of information overwhelms. It should be tasted slowly, as one would be eating delicious ice-cream... So-o-o good.

I'll be referring to it again and again.

— Robert Scheinkman, President and Mentor, Inventors Association of St. Louis

 Getting my product into the market was hard enough. And marketing has proven to be even tougher. Just a few of Matt's tips has already helped increase sales. I recommend this DVD to anyone who needs help with marketing.

— Anthony Calvert, Inventor of the Podillow

 Matt's DVD covers many important aspects of the invention marketing process. I found myself taking notes quite often on key suggestions that Matt made, which has already saved me both time and money. It's a DVD that needs to be reviewed to keep focused to avoid wasting time.

— Ricky Redman, Inventor

 After starting my e-commerce business on the internet it became obvious how important marketing is to business success. Matt's DVD explaining the basics of marketing de-mystified the subject for me and saved me valuable time trying to learn everything myself.

— Dan Stratman, Entrepreneur

Professional DVD. Professional Results.

The DVD was professionally filmed at one of my seminars. You'll hear me discuss important topics and see the detailed PowerPoint presentation. I hope to meet you at a future seminar but with this DVD you'll save time and money by watching this in the comfort of your home or office.

DVD Details
• Format: DVD (Home Player or Computer)
• Language: English
• Aspect Ratio: 1.33:1
• Number of Discs: 1
• Run Time: 1 hour 20 minutes
• Features: Interactive Menus
• ISBN: 0-9725521-7-0
• UPC: 805238820921
• Studio: Broadword Publishing
• Production: Sunray Video Production

Note: This DVD video comes with the Product Launch Kit. The download version of the Product Launch Kit includes an online version of this Marketing DVD video.

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