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Product Launch Kit
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The First Product Marketing Training DVD shows how to get a product into the market. The new DVD simplifies and demystifies product marketing. Know the answers to:
| How do I get my product into the market? | |
| How do I perform market research? | |
| What are effective methods to market my product? | |
| What are the pitfalls to avoid? | |
| What makes a product succeed? | |
| How do I get my product packaged? | |
| How do I get my product into a retail stores? | |
| How will retailers evaluate my product? | |
| How do I attract new customers? | |
| How do I plan a marketing campaign? | |
| And much more... |
Too many inventors
with great ideas stumble when it comes to marketing. The DVD by Product Coach Matthew Yubas simplifies the product
marketing process.
Not only does the DVD provide a roadmap to get to market, Mr. Yubas
goes into the details of marketability, getting into retail, the
buying process, and other important topics.
He also provides practical tips and advice on what to do and what
to avoid. If you are looking to learn how to market your product
or new invention, I recommend this DVD.
Deb Hess, Executive Director, Minnesota Inventors Congress
Watching This DVD May Cause Stimulated Thinking
If you're like me, watching an educational program stimulates new ideas and jumpstarts thinking of details you haven't thought of before. While watching my DVD, I recommend having paper and pen handy as you'll be taking numerous notes and coming up with new marketing ideas.
By watching this video, you'll learn practical marketing methods.
| The steps to approach and get into retailers | |
| What retailers expect from you | |
| Support that retailers want | |
| How to create attractive packaging | |
| Why having competitors is ok | |
| Methods to turn product benefits into competitive advantages | |
| Typical causes of product failure | |
| How products succeed and what you can do to model success | |
| The roadmap to get from product idea to market | |
| Inexpensive marketing tools to generate awareness, interest, and sales | |
| Market research to understand your customer's buying process | |
| The need to appeal to all people involved in the buying process | |
| How to price your product based on customer shopping styles | |
| How to calculate profit potential |
They'll sure get their money's worth when they get this DVD. I've even absorbed some very good new inventive ideas and suggestions ;-)
I can only concentrate so long in viewing before the proliferation of information overwhelms. It should be tasted slowly, as one would be eating delicious ice-cream... So-o-o good.
I'll be referring to it again and again.
Robert Scheinkman, President and Mentor, Inventors Association of St. Louis
Getting my product
into the market was hard enough. And marketing has proven to be
even tougher. Just a few of Matt's tips has already helped increase
sales. I recommend this DVD to anyone who needs help with marketing.
Anthony Calvert, Inventor of the Podillow
Matt's DVD covers
many important aspects of the invention marketing process. I found
myself taking notes quite often on key suggestions that Matt made,
which has already saved me both time and money. It's a DVD that
needs to be reviewed to keep focused to avoid wasting time.
Ricky Redman, Inventor
After starting my
e-commerce business on the internet it became obvious how important
marketing is to business success. Matt's DVD explaining the basics
of marketing de-mystified the subject for me and saved me valuable
time trying to learn everything myself.
Dan Stratman, Entrepreneur
Professional DVD. Professional Results.
The DVD was professionally filmed at one of my seminars. You'll hear me discuss important topics and see the detailed PowerPoint presentation. I hope to meet you at a future seminar but with this DVD you'll save time and money by watching this in the comfort of your home or office.
DVD Details
Format: DVD (Home Player or Computer)
Language: English
Aspect Ratio: 1.33:1
Number of Discs: 1
Run Time: 1 hour 20 minutes
Features: Interactive Menus
ISBN: 0-9725521-7-0
UPC: 805238820921
Studio: Broadword Publishing
Production: Sunray Video Production
Note: This DVD video comes with the Product Launch Kit. The download version of the Product Launch Kit includes an online version of this Marketing DVD video.
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