Product Idea to Product Success Audio Book

Matthew Yubas

ISBN:9780972552127

Listen to Matthew Yubas as he takes you step-by-step through the entire process from idea to market.

Available in mp3 and wav files.

You'll learn how to get your invention into the market when you hear the following tracks:

Disk 1: Getting Started (58:08)
1. Introduction (listen) .wav file
2. New Product Ideas
3. Your Roadmap To Success
4. Product Failure And Success
5. Protecting Your Idea

Disk 2: Licensing / Marketability (53:18)
1. Licensing Your Idea
2. The Role Of Product Marketing
3. At What Stage Is Your Idea?
4. Simplified New Idea Process
5. Step One - Flesh Out Your Idea

Disk 3: Marketability (1:03:02)
1. How Your Customer Thinks
2. Step Two - Test The Need
3. Step Three - a) Prototype Development
4. Step Three - b) Prototype Feedback

Disk 4: Planning (54:26)
1. Patent Review
2. Self-Market Or License
3. Step Four - a) Market Planning
4. Step Four - b) Development Planning

Disk 5: Development (36:35)
1. Step Five - a) Product Development
2. Step Five - b) Branding
3. Step Five - c) Packaging

Disk 6: Product Launch (50:26)
1. Step Six - a) Launch Preparation
2. Step Six - b) The Launch
3. Step Six - c) Advertising and Promotion
4. Post-Launch Progress Check



Audio Reinforces Your Learning

Audio provides an added dimension of learning for the brain to process the information. Listen to this audio program on your computer, iPad, smartphone, or other device. Listen anyplace and anytime - in your car, while cooking, walking, or working out.


Get Your Questions Answered with the Following Invention Topics

Idea Protection
• Methods of Protecting Your Idea Before Getting a Patent
• Types of Patents
• Costs of Patents
• Provisional Patents
• Preliminary Patent Search
• Patent Search Methods
• What to do When other Patents Match Your Invention
• Where to Find Patent Attorneys
• International Patents
• Trademark Protection
• Copyright Protection

Selling/Licensing
• The Licensing Process
• What Companies Look For in Product Ideas
• Where to Find Companies to License Your Idea
• Write a Licensing Proposal
• Elements of a License Agreement
• Where to Find Agents/Product Reps to License Your Idea
• Selling Your Idea Rather Than Licensing

Evaluating Your Idea
• How to Perform Market Research
• Market Research Questions You Need to Answer
• Sources of Marketing Information
• Comparing Your Idea to Competition and Similar Products
• Methods to Get Feedback on Your Idea
• Determining the moneymaking potential

Development
• Working with Designers and Prototype Makers
• Methods to Get a Prototype Made
• Rapid Prototyping Technologies
• Understanding Regulations and Certifications
• Converting Requirements into Specifications
• The Manufacturing Process
• How to Work With a Manufacturer
• How to take a Product Through the Manufacturing Process
• Creating a Bill of Materials
• Performing a Beta Test
• The Final Production Process

Marketing
• Determining the Right Pricing
• Coming up with a Marketing Communications Plan
• How to Select a Target Market
• Getting into Retailers and Distributors
• Creating a Launch Strategy
• Putting Together a Launch Checklist
• Branding and Naming Your Product
• Creating a Marketing Theme
• Packaging Your Product
• How to Create and Distribute a Press Release
• Creating Adverting
• How to Effectively Use Direct Mail
• Outsmarting the Competition
• Overcoming the Fear of Personal Selling

Download Information

You will receive an email with a link within a minute after ordering. The Audio Program includes mp3 and wav files.